![hedonic shopping hedonic shopping](https://unbounce.com/photos/idea-shoppers.png)
Purchase of most of the necessary items comes under this category of shopping. Convenience, variety and affordability are the primary motives in utilitarian shopping and researchers have described the utilitarian buying process as a logical problem-solving activity. While buying utilitarian goods, the buyer acts as a rational decision-maker and wants to maximize utilities and tangible benefits. The impact of the pandemic on consumer behaviour was different in utilitarian shopping and hedonic buying.
![hedonic shopping hedonic shopping](https://i1.rgstatic.net/publication/50434760_Analisa_Faktor_Type_Hedonic_Shopping_Motivation_dan_Faktor_Pembentuk_Kepuasan_Tourist_Shopper_di_Surabaya/links/5469928a0cf20dedafd0dee4/largepreview.png)
For example, some products like cosmetics were hardly purchased by consumers in the last two years whereas OTT subscriptions had multifold incremental growth. The influences of the Covid 19 pandemic on our consumption and purchase patterns are discussed here. severely impacted our way of shopping, what we buy, how frequently and where we buy.
#Hedonic shopping full
Anxiety, fear, lack of social gathering, short and long term full or partial lockdowns, closure of office spaces etc. Spending patterns of an individual in both categories got influenced by the income uncertainties, personal traits, perceived economic stability and psychological status of the consumers. Consumer buying behaviour towards necessities and non-necessities has been impacted differently by the two-year prolonged pandemic situation. Covid 19 pandemic has changed our way of life unpredictably.